New client onboarding is a decisive moment. As Will Rogers said, "you never get a second chance to make a first impression", it better be good! But new registrations often mean red tape and therefore a terrible user experience.
MetLife was looking for a new approach to their customer onboarding process. They wanted their customers to explore their insurance needs, maximise the cross-selling and upselling opportunities while completing an insurance application in a single meeting.
Accelerated Application Process